Course curriculum

  • 1

    Welcome to the course!

    • Welcome to Jump Start! - A message from Rachel Ford

    • Find your WHY

    • The Big Picture

    • Making Progress

    • Your mentors

    • Monthly Meetings with Rachel

    • Connect with others - www.facebook.com/groups/jumpstartcommunityonline/

    • Terms and Conditions

    • Technical Support

    • Tools of the Trade
  • 2

    1: Industry 101

    • Industry 101

    • Sneak Peak of Module 1

    • Introducing... Emma Golley!

    • Getting Started!

    • Industry Overview

    • Research and Resources

    • Fashion Calendar

    • Production Calendar

    • Clothing Categories

    • Product Description Template

    • Trends

    • Predict a Trend Template

    • Direct Retail

    • Consignment

    • Wholesale

    • Getting Feedback on Your Style

    • Word Association Map Describing Your Style

    • Inspiration Template

    • Fashion Industry Resources

    • Monthly Meetings with Rachel
  • 3

    2: Build Your Technical Skills

    • Build Your Technical Skills

    • Sneak Peak of Module 2

    • Why improve your digital and hand illustration skills?

    • Introducing... Veronica Miller Jamison!

    • Start with the basics

    • Fashion Illustration Checklist

    • 10 Heads Proportions

    • 10 Heads Demonstration

    • Gesture Drawing with a Model

    • Gestures with Shapes

    • Asymmetrical Pose Introduction

    • Asymmetrical Pose with a Model

    • Asymmetrical Shapes

    • Exploring Musculature

    • The Fashion Face

    • Adding Color and Skin Tones

    • Download our Croquis

    • Croqui Templates

    • Brush Up Your Skills With: Fashion Illustration 1

    • Adding garments!

    • Sketching Basic Garments

    • Sketching Tailored Garments

    • Volume and Gathers

    • Adding Color to your clothes

    • Adding Color with Outlines

    • Thumbnailing Ideas

    • Sketching Next Steps

    • Illustrate Your Collection

    • Level Up Your Skills With: Fashion Illustration 2

    • Adobe Photoshop for Fashion Design - Getting Started!

    • Introducing... Robyn Dombey!

    • Introduction to Photoshop

    • Save your work

    • Preferences

    • Tidy Workspace with Essential Mode

    • DPI vs PPI

    • RGB vs CMYK

    • Windows

    • Layers

    • Gradient and Paint bucket Tool

    • Paint Bucket continued

    • Swatches

    • Transform and Place Image on Page

    • Move Tool

    • Editing Images

    • Marquee Tool

    • Lasso Tool

    • Object, Quick and Magic Wand Selection Tool

    • Rasterizing

    • Align Tool

    • Hue and Saturation

    • Levels Tool

    • Eye Dropper Tool

    • Compressing a PDF with Photoshop

    • M2: Resources

    • Go Further With: Adobe Photoshop

    • Monthly Meetings with Rachel
  • 4

    3: Market Research

    • Market Research

    • Sneak Peak of Module 3

    • Introducing... Robyn Dombey!

    • What is Market Research?

    • Brand Competitors

    • Customer Buying Patterns

    • Target Market

    • Introducing... Cheldin Barlatt Rumer!

    • Cheldin’s Customer Profile Tips

    • Customer Profile Example: Michael Kors

    • Market Research Resources

    • Target Market Template

    • Monthly Meetings with Rachel
  • 5

    4: Branding

    • Branding

    • Sneak Peak of Module 4

    • Brand DNA - A message from Rachel Ford

    • Introducing... Robyn Dombey!

    • What is Branding?

    • Branding Voice and Message

    • Brand Story

    • Brand Story and Logo Design Resources

    • Brand Persona's + Brand Muses

    • Brand Personalities

    • Brand Muses Template

    • Brand Persona Template

    • Brand Personalities Template

    • Visual Branding

    • Logos, Colors and Fonts

    • Brand Style Guide

    • Brand Style and Fonts Resources

    • Branding Example: SUPREME

    • Brand DNA Example - Tory Burch

    • Branding and Marketing Materials

    • Packaging

    • Labels

    • Linesheets, Lookbooks, and Business Cards

    • Website Branding

    • Website Introduction and Landing Pages

    • Website Key Pages

    • Website Design and Functionality

    • Website SEO and Google Analytics

    • Website and SEO Resources

    • Google Analytics and Website Traffic Resources

    • Optimize Images for SEO Guide

    • Optimize Your Site’s Loading Speed Guide

    • Write Unique Titles, Descriptions and Content Guide

    • Adobe Illustrator Tools - Getting Started!

    • Create a document

    • Naming documents and Saving your work

    • Preferences and Settings

    • Essentials Classic

    • Move Tool

    • Move Tool vs Direct Selection

    • Rectangle Tool and other shapes

    • Layers

    • Shortcut for Adjusting the order of Layers

    • Grouping

    • Locking Objects

    • Align Tool

    • Colors and Swatches

    • Swatches and Color Picker

    • No Fill Option

    • Pen Tool

    • Outlines and Silhouettes

    • Lesson on How to Use Image Trace

    • Image Trace for logos

    • Creating PDF files

    • Tools for Digital Presentations

    • Pairs Well With: Adobe Illustrator

    • Monthly Meetings with Rachel
  • 6

    5: Production Resources

    • Production Resources

    • Sneak Peak of Module 5

    • Introducing... Alexandra Damiano!

    • Getting Started!

    • Sourcing

    • Production

    • Sourcing Exercise

    • Garment breakdown Activity

    • Technical Documents

    • Quality, Ethics and Sustainability

    • Quality Ethics & Sustainability Activity

    • Manufacturing Resources

    • Adobe Illustrator for Fashion Design

    • Key Elements of a Technical Drawing

    • Transform and Reflect

    • Sketching Dresses

    • Sketching Shirts

    • Sketching Jeans

    • New Design Checklist

    • Creating your own Patterns

    • Just For You: Patternmaking 1

    • Dive Deeper With: Patternmaking 2

    • Phone call and Email Templates for Sourcing

    • Manufacturing Support

    • Monthly Meetings with Rachel
  • 7

    6: Finance and Business Plan

    • Finance and Business Plan

    • Sneak Peak of Module 6

    • Introducing... Rachel Ford!

    • Business Set-up Steps

    • Financials Introduction

    • Money Management

    • Financials Resources

    • Costing Pricing and Profit Loss Template

    • Calculating COGS Demo

    • Calculating Pricing of Products Demo

    • Calculating Business Expenses Demo

    • Profit and Loss Spreadsheet Demo

    • Monthly Meetings with Rachel
  • 8

    7: Crowdfunding

    • Crowdfunding

    • Sneak Peak of Module 7

    • Introducing... Robyn Dombey!

    • Crowdfunding Introduction

    • Pre-Tailing

    • Crowdfunding Overview

    • Craft Your Story and Video

    • Build Your Campaign

    • Campaign Planning

    • Achieve Your Goal

    • Research and Examples

    • Marketing Your Campaign

    • Fundraising Research Template

    • Crowdfunding Resources

    • Monthly Meetings with Rachel
  • 9

    8: Marketing Strategy

    • Marketing Strategy

    • Sneak Peak of Module 8

    • Introducing... Robyn Dombey!

    • Marketing Strategy

    • Marketing Channels

    • Budget

    • Email Marketing

    • Social Media: Platforms

    • Social Media: Finding Your Why

    • Your Designer and Customer’s World

    • Social Media: Setting up Accounts

    • Social Media: Insight and Analysis

    • Spending Money on Promoting Content

    • Social Media Content

    • Social Media: Best Practices

    • What is a C.T.A. ?

    • Writing Captions

    • Content Calendar

    • The Power of Pre-framing

    • Brand Awareness Campaign

    • Next Steps

    • Social Media Resources

    • Social Media - Bios and Profile Names Resources

    • Social Media Resources - More!

    • Influencer Marketing Resources

    • Domain Name Resources

    • What is a Press Release?

    • Press Release Tips

    • Press Release Example

    • Press Release Template

    • Hungry For More? Adobe Photoshop

    • Monthly Meetings with Rachel
  • 10

    9: Photoshoots, Shows Events and Buyers

    • Photoshoots, Shows Events and Buyers

    • Sneak Peak of Module 9

    • Introducing... Angela Edmunds!

    • Photoshoots - Purpose and Inspiration

    • Photoshoots - Editorials

    • Working with Photographers

    • Runway Shows

    • Fashion Show Production

    • Trunk Shows, Trade Shows, and Virtual Events

    • First Impressions

    • Supply and Production

    • Wholesale vs Retail

    • Do's and Don'ts

    • The role of a Buyer

    • Buyers - Recap

    • Photoshoot Resources

    • Expand Your Knowledge: Adobe Photoshop

    • Monthly Meetings with Rachel
  • 11

    10: Launch

    • Launch

    • Sneak Peak of Module 10

    • Introducing... Emma Golley!

    • Meet Emma

    • Presentation Skills - Why do you need them?!

    • Know your audience and product

    • Visual and Verbal skills

    • Follow Fashion and the Free

    • M10: Resources

    • Hungry For More? Adobe Illustrator

    • Brush Up Your Skills With: Adobe Photoshop

    • Monthly Meetings with Rachel

    • Jump Start Launch Checklist